High-Protein · Low-Sugar · Lactose-Free · No Food Dye
Grass-fed gelatin. Real fruit. 12g protein, 1g sugar, 3g prebiotic fiber. Zero guilt.
strawberry
Bold, ripe, unapologetic. Like biting into summer itself.
12 Ingredients
nothing you can't pronounce.
Filtered Water
The base of soups, teas & coffee.
Milk Protein Concentrate
Same protein in milk & yogurt.
Grass-Fed Beef Gelatin
From grass-fed cows — never pork.
Allulose
A rare sugar found naturally in figs & raisins.
Chicory Root Inulin
Prebiotic fiber from chicory root — feeds good gut bacteria.
Collagen Peptides
The same collagen in your skin & joints.
Strawberry Puree Concentrate
Real strawberries, concentrated.
Natural Strawberry Flavor
Extracted from real strawberries.
Citric Acid
Naturally occurs in lemons & oranges.
Monk Fruit
A melon from Southeast Asia, used as a sweetener for centuries.
Beet-Juice Color
Straight from beets — never synthetic dye.
Potassium Sorbate
A salt found naturally in berries — keeps it fresh.
04 / The Numbers
12g
Protein
More than a hardboiled egg
1g
Sugar
Sweetened with monkfruit
60
Calories
Guilt lives elsewhere
12
Ingredients
All pronounceable
How we stack up
05 / Nothing to Hide
Dairy is our only major allergen — and we've made it lactose-free. No nuts, no soy, no eggs, no sesame, no seafood. No food dye. No pork. Just real food that works for real people.
Color comes from beet juice — never Red 40 or synthetic dyes. Parents, rejoice.
Our gelatin is sourced from grass-fed beef — safe for halal, kosher, and cultural dietary observances.
Chicory root inulin is a prebiotic fiber that feeds the good bacteria in your gut. Safe from infancy onward.
Predictable texture, not too sweet, easy to swallow, single color. Built for the toughest critics at the table.
Smooth, cohesive, and squeezable — classified IDDSI Level 3–4. Trusted for swallowing difficulties in kids and seniors alike.
Nutritious across the age spectrum — from kids (4+) to athletes, working adults, and grandparents.
05 / Social Proof
"I've tried every high-protein snack on the market. This is the first one that actually feels like a treat."
Maya R.
Fitness Coach, Los Angeles
"Finally — something sweet that doesn't blow my macros. I keep a pack in my desk at all times."
Daniel T.
Software Engineer & endurance runner
"My kids think it's dessert. I know it's 12g of protein. We're both right."
Priya S.
Mom of three, nutrition enthusiast
07 / Stay Updated
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06 / Brand Moment
A real, semi-serious rating system for wobl-iness. Updated daily by our in-house wobl physicist.
First Shipment · July 2026
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